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Alphabet Stock: Bear vs. Bull


Alphabet's (NASDAQ: GOOG) (NASDAQ: GOOGL) stock was battered in 2022, with macroeconomic headwinds leading it to tumble 38.7% throughout the year. Steep rises in inflation led to reduced spending in digital advertising as businesses slashed their budgets, with Alphabet's related segments hit hard by the declines.

Despite the challenging year, Alphabet shares have risen almost 58% over the last five years and 227% over the last decade. The increase has come as annual revenue has climbed 106.7% to $282.84 billion since 2019, and operating income has grown 129.6% to $74.84 billion.

Alphabet has grown into a dominating force in tech, but as with most things, there are pros and cons for investing in its stock. Let's take a look at both arguments.

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Source Fool.com

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