Amazon Already Dominates This Market. And It's Still Gaining Share.
Over the last few years, Amazon (NASDAQ: AMZN) has built a sizable advertising business, led by sponsored listings in its search results. Advertising directly on e-commerce channels like Amazon's marketplace is an effective way for marketers to reach shoppers when they're ready to buy.
Amazon is the market leader in the space. About $0.75 of every dollar spent on those kinds of ads goes to Amazon, according to eMarketer. Moreover, the research firm expects that number to climb to $0.77 by 2022.
Image source: Amazon.
Source Fool.com
