Amazon Bets Big on AI: How the Company Is Investing in the Future of Technology

Recently, several news outlets shared Bill Gates' prediction that Amazon (NASDAQ: AMZN) could face its end if artificial intelligence (AI) continues to advance at its current pace. Gates implied that AI-powered personal assistants could eventually read people's minds well enough to replace the need to use online retailers, as these personal assistants will know what we need and complete shopping tasks on our behalf, such as ordering products and arranging delivery.

However, it is considerable speculation to believe -backed OpenAI's ChatGPT or Alphabet's Bard could destroy Amazon's e-commerce operations. It is unlikely that an advanced AI-Chatbot alone would be enough to destroy the company. Here's why.

Amazon has several advantages over any company intending to use AI in e-commerce. First, it has the most extensive consumer data set to train its AI systems. With over 300 million customers in 180 countries, it has a huge advantage in creating a generative AI virtual assistant. Generative AI is a type of artificial intelligence that can make new data, such as text, images, or music, based on existing data. The more quality data a company trains a generative AI model on, the more accurate the results. Once Amazon eventually introduces a generative AI shopping assistant to the market, it should exceed the capabilities of most competitors' shopping assistants.

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Source Fool.com