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Amazon Could Still Gain E-Commerce Market Share in 2020


Amazon (NASDAQ: AMZN) has been struggling to keep up with surging demand amid the coronavirus pandemic. As a result, some shoppers are looking to its brick-and-mortar competitors that can use their omnichannel capabilities to fulfill orders faster than Amazon's backed-up warehouses. Early reports show that Amazon lost significant market share in April versus competitors like Walmart (NYSE: WMT).

But new estimates from eMarketer show that Amazon may still gain share of the e-commerce market in 2020, despite already holding a dominant position. The new estimate shows the market leader increasing its share of e-commerce sales to 38% in 2020, up from 37.3% in 2019.

While the 38% market share estimate is a decline from the 38.7% eMarketer previously estimated, the updated report and estimates from the researchers provide a few key takeaways for Amazon investors.

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Source Fool.com

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