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Amazon Is Failing in Its Core Mission

TheMotleyFool

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Amazon (NASDAQ: AMZN) has long prided itself on "customer obsession" above all else.

The company likes to say that it puts the customer first and then thinks backwards. Its mission statement is "to be Earth's most customer-centric company," a statement that notably leaves out any specific business focus.

However, after years of dominating customer satisfaction surveys, at least one recent poll shows cracks emerging in the company's customer-first foundation. A survey conducted in May by RBC Capital Markets showed that just 64% of respondents were "extremely satisfied" or "very satisfied" with Amazon. That's compared with 73% a year ago and 87% back in 2015.

Source Fool.com

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