Amazon Slashes Its Ad Spend on Google Amid Coronavirus Surge in Demand
Amid the COVID-19 outbreak, Amazon (NASDAQ: AMZN) has been scaling back the number of advertisements it runs on Alphabet's (NASDAQ: GOOG) (NASDAQ: GOOGL) Google, which could be a huge blow for the Internet search giant.
Tinuiti, a marketing agency that is in control of roughly $1.5 billion in annual spending for several advertisers told Bloomberg that Amazon's Google ad spend has been cut back dramatically since March 11. Tinuiti's director of research Andy Taylor said Amazon has "significantly" reduced its Google Shopping and text advertisements.
IMAGE SOURCE: AMAZON.
Source Fool.com
