Amazon.com Makes a Huge Step With Its Alexa Platform
![Amazon.com Makes a Huge Step With Its Alexa Platform Amazon.com Makes a Huge Step With Its Alexa Platform](https://g.foolcdn.com/editorial/images/460748/oak-echo-kitchen-counter.jpg)
Despite not being first to market with virtual assistants, Amazon.com (NASDAQ: AMZN) was able to secure an early lead with Alexa by being the first major company to open up the virtual assistant to third-party developers back in 2015. It's not a coincidence that there are now over 13,000 Alexa Skills available, empowering the virtual assistant to perform a diverse set of tasks.
However, there's been one critical aspect missing: monetization.
Image source: Amazon.
Source: Fool.com
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