Amazon's New Grocery Chain Shouldn't Worry Rivals -- Yet
Reports last month that Amazon.com (NASDAQ: AMZN) had signed leases for its new grocery store chain that is separate from Whole Foods failed to disturb its rivals in the way that prior announcements of its moves into physical retail have.
While that's partly because the original news about the new-concept chain was first released earlier in the year, it's also because many of its rivals may not seem to fear Amazon's presence as they once might have.
Brick-and-mortar retail is proving more of a challenge to Amazon than many thought it would, and grocers like Walmart (NYSE: WMT) and Kroger are well fortified to resist an assault on their position.
Source Fool.com
