Amazon's Smart Speaker Dominance Could Unlock E-Commerce Riches in India
Amazon.com (NASDAQ: AMZN) is locked in a three-way battle with Walmart and local player Reliance Retail for a piece of the Indian e-commerce market. All three players have been trying their hands at different strategies to corner larger shares of this huge opportunity, but Amazon's dominance in India's booming smart speaker market could give it an edge over rivals.
According to technology analytics and research provider Techarc, Amazon controlled 91% of India's smart speaker market from July to September 2020. Xiaomi and Alphabet's Google came in second and third, respectively, with single-digit market share numbers.
This big lead that Amazon enjoys in India's nascent smart speaker market could help the e-commerce giant in more ways than one, and could even support it in its fight against its rivals. Let's see how.
Source Fool.com
