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Amazon's Stock Split Is No Reason to Buy the Stock


Amazon's (NASDAQ: AMZN) stock split has taken effect, and it is now trading on an adjusted basis. That's creating interest among retail investors who see it as an excellent opportunity to buy the stock at a more attainable price.   

But Amazon's stock split is not at all the reason you should be investing in this company. Let's take a closer look at why Amazon's more profitable segments and a relatively inexpensive valuation should be the basis for your investment decisions on this stock. 

Amazon's 20-for-1 stock split does not change your share of the ownership pie. The move only makes it more affordable to buy whole shares. Many brokerages already offer investors the option to purchase fractional shares so a high per-share price shouldn't be an impediment. 

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Source Fool.com

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