American Eagle Outfitters Launches a New Brand, “Offline” Activewear
American Eagle Outfitters (NYSE: AEO) announced on Monday it's offering a new brand of "athleisure" activewear named Offline by Aerie, aimed at people who want clothing usable both for their workouts and for relaxation. The move comes after American Eagle, last month, also launched a line of comfortable, casual clothing ranging from cashmere sweaters to swimsuits under the brand name Unsubscribed, a concept the company says highlights "the beauty of modern simplicity and taking things easy."
According to a statement by Aerie brand President Jennifer Foyle, Offline's "unique take on active lifestyle products celebrates REAL life when some days you feel like you can take on the world and other days you need that extra push to get off the couch." She also said health "and wellness have always been at the core of Aerie's mission." The brand's product range includes sports bras, tank tops, running shorts, leggings, jumpsuits, bodysuits, and similar garments.
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Source Fool.com
