Apple Expected to Double AirPods Sales in 2018
It may have taken a little while for production to ramp a year ago, but Apple's (NASDAQ: AAPL) AirPods are becoming something of a surprise hit. The wireless headphones enjoy positive reviews and are dominating the market.
At the end of August, market researcher NPD estimated that AirPods had grabbed 85% revenue share in the U.S. market for wireless headphones. At that point, year-to-date unit sales in the U.S. had numbered approximately 900,000. Unfortunately, investors can't derive Apple's unit sales from these estimates, since revenue share is measured in dollar terms. Generally, Apple's premium pricing allows it to grab disproportionate revenue share compared to its unit share.
Well, KGI Securities analyst Ming-Chi Kuo is out with some fresh estimates on AirPods, according to MacRumors.
Source: Fool.com
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