Apple Is Using Streaming to Unlock Another Growing Business
When Apple (NASDAQ: AAPL) launched Apple TV+ nearly three years ago, it offered a year of the streaming service as a free add-on for any device purchasers. Still priced at $4.99 per month, profits don't appear to be at the top of Apple's priorities for the business.
Despite its massive investments in content, Apple TV+ might take the role of supporting actor for Apple. It's helped sell new devices and Apple One subscription bundles. The next supporting role for Apple TV+ may be in its growing advertising business.
Following in the footsteps of practically every other popular streaming service, Apple is exploring the potential for advertising within Apple TV+. The company has held talks with several media agencies, according to a report from Digiday. An ad-supported tier of Apple TV+ could launch as soon as early 2023.
Source Fool.com
