Apple Leads the Pack in Survey of Brands Customers Love Most
Science has shown that companies that establish an emotional connection with consumers tend to develop a strong degree of brand loyalty. This connection results in better, longer-lasting relationships, stronger bonds, and ultimately repeat business.
That's the premise behind the 2020 Brand Intimacy COVID Study, by branding agency MBLM (pronounced "Emblem"). The report, now in its 10th year, is "a study of brands based on emotions during the pandemic." According to the report, "Brand Intimacy is the emotional science behind the bonds we form with the brands we use and love." The full study is scheduled to be released Wednesday morning.
Here are the three most "intimate" brands, as identified by the study.
Source Fool.com
