Apple Reportedly Changing the Strategic Focus of Apple Arcade
Apple (NASDAQ: AAPL) apparently believes that adjustments are in order for Apple Arcade. According to a report from Bloomberg citing "people familiar with the matter," the company has modified the development strategy for its gaming subscription service.
The tech giant wants to change its development slate to concentrate on games that have a better chance at retaining subscribers. Retention is key to a subscription service like Apple Arcade; if customers lose interest, it's very possible they will abandon the platform.
The article's sources added that Apple canceled development contracts with several game studios earlier this year. Apparently, the company told some that the titles they were developing lacked the "engagement" needed to retain subscribers. It has notified them of its new approach. No specific examples were cited, and none of the developers concerned were identified.
Source Fool.com
