Apple TV+'s Plus-Size Content Budget
Apple (NASDAQ: AAPL) plans to launch its own subscription video on demand service this fall, going head-to-head with Netflix (NASDAQ: NFLX) and Disney (NYSE: DIS). At an event earlier this year, the company highlighted some of the top talent and series consumers can expect from the service, dubbed Apple TV+. Previous reports indicated Apple was spending about $1 billion on that content.
After news that Apple was dropping in excess of $15 million per episode on some series, it became clear it was spending more than $1 billion. Indeed, Apple has committed to spending $6 billion on content, according to Financial Times. To put that in perspective, Netflix is expected to deploy about $15 billion in cash this year, and Disney expects its cash investment in exclusive Disney+ original content to be a little over $1 billion in fiscal 2020.
Apple's $6 billion content budget is extremely aggressive. Will it pay off for investors?
Source Fool.com
