Apple's Privacy Push Could Change the Internet Economy Forever
When Apple announced new privacy protections at its Worldwide Developers Conference this summer, there wasn't a lot of fanfare about the move. In the day-to-day user experience, Apple would be adding another pop-up that will ask if you want to allow tracking by an app, but users are getting used to those pop-ups now.
For developers and internet advertising giants like Facebook (NASDAQ: FB) and Alphabet's (NASDAQ: GOOG) (NASDAQ: GOOGL) Google, the impact could be enormous. They use an identifier for advertisers, or IDFA, in iOS devices to track and target users with ads all over the internet. The identifier tells these ad companies what users click on, what websites they're looking at, and where they are. This is how Facebook and Google can target ads down to a personal level, which is really how they make billions of dollars in advertising revenue every year.
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Source Fool.com
