Apple's Services Bundle Is All About This 1 Metric
The idea of an Apple (NASDAQ: AAPL) services bundle has been around for about four years or so, but it might become a reality in just a couple months. The iPhone maker is readying a series of bundles for its various services, according to a report from Bloomberg.
CEO Tim Cook has made services a major focus of the business as the average iPhone owner takes longer to upgrade their device. Apple's well on its way to reaching Cook's goal of doubling its services revenue from 2017 by the end 2020 after introducing several new services over the last couple years.
By offering bundles of those services to consumers, Apple has the potential to improve a key metric used by most subscription services companies: customer lifetime value.
Source Fool.com
