Are Cheaper Burgers Beyond Meat's Recipe for Success?
Beyond Meat's (NASDAQ: BYND) burgers may be on more backyard grills this summer thanks to the company's effort to offer a lower-priced package during barbecue season. The maker of plant-based meat alternatives already has wowed investors with triple-digit revenue growth quarter after quarter. So, it's pretty clear lovers of beef alternatives have been putting the Beyond Burger on their menus.
Beyond Meat was even the No. 1 choice in the refrigerated plant-based meat category over a recent four-week period, the company said, citing data from SPINS, a wellness-focused market analyst.
Considering that kind of popularity, Beyond Meat may not have to lower prices to attract customers. But the fact that the company is making the move may help it address a growing risk: competition.
Source Fool.com
