Bad News for Comcast Could Be Good News for Roku
If you think the cord-cutting movement has made it tough to be a Comcast (NASDAQ: CMCSA) shareholder in recent years, just wait -- the next few years could be even tougher. Conversely, shares of streaming middleman Roku (NASDAQ: ROKU) may be on course to reverse the 90% pullback they've taken since peaking in mid-2021.
That's the broad takeaway from a report recently published by TVREV. The market research outfit forecasts that the revenue collected by free ad-supported streaming TV (FAST) players like Roku will eclipse that of conventional cable platforms as soon as 2025. And by 2027, TVREV believes the global FAST advertising market could be more than twice as big as cable companies' piece of the market, and roughly three times bigger than network broadcasters' piece of the advertising pie.
That is too big a potential shift for investors in any media company to ignore.
Source Fool.com
