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Barcode Veteran Zebra Technologies Is Earning Its AI Stripes


Barcode-scanning and data management expert Zebra Technologies (NASDAQ: ZBRA) reported fourth-quarter results last week. The report edged out Wall Street's average expectations across the board, though it should be noted that the bar was set pretty low.

Still, Wall Street embraced Zebra's earnings report. Its guidance targets suggested that the ongoing quarter is showing a milder revenue slowdown, to be followed by a rebound later on and a robust full-year performance overall. That was enough to drive Zebra's stock price 12% higher on Thursday, returning to levels not seen since last summer.

But wait -- there's more. As it turns out, Zebra is leaning into the artificial intelligence (AI) boom with several promising technologies. Let me walk you through how the company's AI ambitions may help shareholders in 2024 and beyond.

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Source Fool.com

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