Behind the New Deal Between The Trade Desk and Amazon
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Last month, Amazon.com (NASDAQ: AMZN) announced that it was partnering with both The Trade Desk (NASDAQ: TTD) and Dataxu to sell ad inventory on third-party TV providers' content through the Amazon Fire TV device.
The Trade Desk is an online advertising marketplace. Operating in a similar fashion to the stock market, it gives advertisers an accurate price and description of who they will be reaching with their ads. Dataxu, meanwhile, is a private software company that analyzes data to help marketing professionals improve advertising.
Quelle Fool.com
