Benioff-Backed, Satellite-Powered Carbon Marketplace Eyes Global Expansion
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Greenwashing -- or the marketing of "green" services and investments that aren't as eco-friendly as they're trumped up to be -- is a real concern for firms that want more planet-conscious portfolios. In the case of carbon offsets, one company is giving them an eagle eye to watch where they put their money.
Carbon marketplace start-up NCX announced Tuesday that, with $50 million in new funding, it is launching an international expansion of a network that lets firms monitor their carbon offset purchases with satellite precision.
Source Fool.com
