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Best Stock to Buy Right Now: Nike vs. On Holding


The world of sports footwear and apparel is witnessing a sea change, or so it would seem. The long dominance of (NYSE: NKE) and Adidas is being challenged by smaller, specialty brands like On Holding (NYSE: ONON) and Deckers Brands' Hoka.

To be sure, Nike still owns the largest slice of the pie, but its grip is slipping and its stock price has taken a beating for it. Nike shares are down 24% so far in 2024, having plunged nearly 20% in a single day after its fiscal fourth-quarter 2024 earnings were released in June.

On Holding, on the other hand, saw its share price soar this year, up nearly 70% since the markets opened in January. The two companies look to be on different trajectories, at least at first glance, so which is the better stock?

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Source Fool.com

Nike Inc. B Stock

€70.74
-0.590%
The price for the Nike Inc. B stock decreased slightly today. Compared to yesterday there is a change of -€0.420 (-0.590%).
With 61 Buy predictions and 2 Sell predictions Nike Inc. B is one of the favorites of our community.
As a result the target price of 110 € shows a very positive potential of 55.5% compared to the current price of 70.74 € for Nike Inc. B.
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