Better Ad Tech Stock: Magnite vs. The Trade Desk
Magnite (NASDAQ: MGNI) and The Trade Desk (NASDAQ: TTD) are two of the largest independent ad tech platforms in the world.
Magnite, which was formed by the merger of the Rubicon Project and Telaria in 2020, is the largest independent sell-side platform (SSP) for digital ads. The Trade Desk sits at the opposite side of the ad supply chain as the industry's largest independent demand-side platform (DSP). SSPs help digital media owners manage their own ad inventories, while DSPs enable ad agencies, advertisers, and trade desks to bid on those ads.
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Source Fool.com
