Better Ad Tech Stock: The Trade Desk vs. Magnite
The Trade Desk (NASDAQ: TTD) and Magnite (NASDAQ: MGNI) are both independent ad tech companies that operate in the shadows of diversified advertising giants like Alphabet's (NASDAQ: GOOG) (NASDAQ: GOOGL) Google and Meta Platforms (NASDAQ: META).
Unlike those larger advertising companies, The Trade Desk and Magnite don't lock publishers and advertisers into their walled gardens. Instead, both companies make it easier to purchase ads on desktop, mobile, and connected TV (CTV) platforms across the "open" internet, which doesn't operate under those big tech umbrellas. But over the past 12 months, The Trade Desk's stock declined 28% as Magnite's stock dropped 17%.
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Source Fool.com
