Better Buy: Apple Inc. vs. Microsoft
Apple (NASDAQ: AAPL) versus Microsoft (NASDAQ: MSFT). These archrivals have battled against each other for decades, all the while rewarding their shareholders with the spoils of war.
But which is the better buy today? Let's find out.
Apple's economic moat is built around the strength of its ecosystem. The iPhone is its Trojan horse into consumer's lives. The high satisfaction rates among iPhone buyers tend to lead to additional Apple purchases, such as iPads and Macs. This "halo effect" is further strengthened by Apple's growing collection of services, with iCloud, iTunes, App Store, Apple Pay, and Apple Music all helping to add additional layers of "stickiness" to Apple's ecosystem. So once a person becomes an Apple customer, he or she tends to remain one.
Source: Fool.com
Apple Inc. Stock
Currently there is a rather positive sentiment for Apple Inc. with 105 Buy predictions and 9 Sell predictions.
With a target price of 209 € there is a slightly positive potential of 2.93% for Apple Inc. compared to the current price of 203.05 €.
