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Better Buy: Facebook vs. Alphabet


Tech juggernauts Facebook (NASDAQ: FB) and Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) seemed unstoppable in their efforts to dominate digital advertising until the coronavirus pandemic came along. The resulting global economic downturn forced businesses to reduce expenses, including substantial cuts in advertising spend, and that has had some effect on both companies.

This turn of events led research firm eMarketer to forecast in late June that Alphabet's Google would see ad revenue decline year over year for the first time, yet Facebook would continue to grow. 

But Facebook has not had a trouble-free quarter. Several of its largest advertising brands began to boycott the company in recent months, pulling ad budgets in July to pressure the company to do something to address hate speech and misinformation that is being propagated by some users of the Facebook platform.

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Source Fool.com

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