Better Buy: Facebook vs. Pinterest
Facebook (NASDAQ: FB) and Pinterest (NYSE: PINS) offer investors two very different ways to invest in the social media sector. Facebook’s namesake platform is the world's top social network, and roughly 3.1 billion people use its entire family of apps -- including Facebook, Messenger, Instagram, and WhatsApp -- each month.
Pinterest’s virtual pinboards, which emphasize hobbies and interests over personal information, serve over 400 million monthly active users (MAUs). It's much smaller than Facebook, but it's popular with older female users and brands that want to promote a "social shopping" experience with its shoppable pins.
Both stocks have generated big returns for patient investors: Facebook's stock has risen more than sixfold since its IPO eight years ago, while shares of Pinterest have advanced over 80% since its IPO last April. But looking ahead, which social media stock will deliver bigger returns?
Source Fool.com
