Better Buy: The Trade Desk vs. Roku
Digital media and online marketing are often closely aligned with one another and marketing dollars are increasingly transitioning away from more traditional platforms like radio, print, and broadcast television to online platforms like mobile phones and connected television (CTV).
Roku (NASDAQ: ROKU) not only sells devices that work with CTVs, but also provides a platform for streaming digital content and collecting ad revenue from it. The Trade Desk (NASDAQ: TTD) is the premier software provider for advertisers targeting specific online audiences.
Both have suffered the ill effects of the pandemic on their business, but where one seemingly still languishes, offering a steep bargain, the other has bounced back smartly and now trades at a premium. Each still seems to have tremendous potential, but is one really the better buy? Let's find out!
Source Fool.com
