Better Buy: Veeva Systems vs. Salesforce
Veeva Systems (NYSE: VEEV) and Salesforce (NYSE: CRM) are two closely linked companies in the cloud-based CRM (customer relationship management) space. Salesforce, which was founded 21 years ago, is the world's largest CRM company. In 2007, Peter Gassner, Salesforce's former senior VP of technology, co-founded Veeva to develop dedicated CRM solutions for pharmaceutical and life science companies.
Veeva's CRM platform runs on Salesforce's app development platform, and its services are integrated into Salesforce's Marketing and Service Clouds. Salesforce also offers CRM services to healthcare companies, but it doesn't directly compete against Veeva's core cloud services, which help life science companies track customer relationships, industry regulations, clinical trials, prescribing habits, and other data.
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Source Fool.com
