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Better FAANG Stock: Facebook vs. Apple

TheMotleyFool

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Facebook (NASDAQ: FB) and Apple (NASDAQ: AAPL) have repeatedly butted heads over privacy standards and targeted ads over the past year. Apple's iOS 14.5 update, which rolled out in April, allowed its users to opt out of data tracking features across all apps.

The change stunned Facebook and other companies that relied on data-driven ads. Facebook claimed that eliminating personalized ads could reduce the average sales per ad dollar by up to 60% for small businesses. It also said the iOS update could reduce its Audience Network revenue by up to 50%.

Image source: Facebook.

Source Fool.com

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