Beyond Meat Lands Another Strategic Partner: Starbucks
In January, Starbucks (NASDAQ: SBUX) CEO Kevin Johnson said the company was exploring options to add more plant-based proteins to its menu as part of the company's commitment to environmental sustainability. Today, Starbucks announced that a Beyond Meat (NASDAQ: BYND) menu item will launch on March 3 in its Canadian Starbucks locations.
Starbucks stated that the Beyond Meat Cheddar and Egg Sandwich will be a part of the core menu in Canada. This is a first for Beyond Meat in the country. Previously the alt-meat company secured a limited-time menu item at Tim Horton's, owned by Restaurant Brands International. However, the menu item was discontinued after its promotional period ended.
Image source: Starbucks
Source Fool.com
