Black Friday Store Traffic Hits 15-Year Lows
Black Friday is the official unofficial kickoff to the holiday shopping season and is supposed to help catapult retailers to profitability. This year, though, one analyst says customer traffic in physical stores is the weakest he's seen in 15 years of tracking guest counts.
While Wall Street was expecting to see depressed numbers this year, the actual decline may indicate the fourth quarter will be worse than many retailers and analysts were anticipating.
Source Fool.com