Block's content creator stint
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Block wants to help its merchants flaunt their assets (and sell them, too).
The company is looking to patent a platform for customizable e-commerce tags in "realtime multimedia content." This tech uses computer vision and speech recognition techniques for multimedia analysis to detect when a product is in a video, and pull up an "e-commerce tag," or a pop-up box that displays more information and allows purchases for that product.
Source Fool.com