Microsoft strongly encourages users to switch to a different browser than Internet Explorer as it no longer meets modern web and security standards. Therefore we cannot guarantee that our site fully works in Internet Explorer. You can use Chrome or Firefox instead.

Boston Beer Is Drowning in Hard Seltzer

TheMotleyFool

0 0

Boston Beer (NYSE: SAM) is wallowing in hard seltzer. The brewer went all in on the effervescent alcoholic beverage as consumer drinking preferences shifted away from beer, but the bubble burst on the trendy drink and Boston Beer had to dump "millions of cases" of its Truly brand of seltzer.

The sudden and dramatic reversal of fortune led it to post a huge net loss in the third quarter, and there's no sign of when or even if consumers will return.

Image source: Getty Images.

Source Fool.com

Like: 0

SAM

Share