Boston Beer Needs More Than a SpaceX Gimmick to Rebound
Boston Beer (NYSE: SAM) is releasing a beer made with hops that traveled into space aboard the SpaceX Inspiration4 rocket in September, the first spaceflight with an all-civilian crew on board.
Although the Space Craft beer was brewed as the result of a clever stunt to raise money for a nonprofit, considering Boston Beer's poor performance this year, its investors might be better served if it focused on finding the next alcoholic beverage trend rather than on gimmicks.
Image source: Getty Images.
Source Fool.com
