Boston Beer vs. Anheuser-Busch: Who's Got the Right Idea About Hard Seltzer?
Few segments of the alcohol industry are growing as fast as hard seltzer. Sales surged 169% in 2018, hitting $488 million, and have more than doubled again so far this year, reaching $1 billion in sales in August.
Yet the hard seltzer business is currently controlled by just two products: White Claw, which owns around 55% of the market, and Truly, by Boston Beer (NYSE: SAM), which has around a 30% share. But with White Claw suffering from seltzer shortages this year because of high demand and Boston Beer changing the flavor profile of Truly to be more fruity, there is the chance we'll see producer ranks shift.
Image source: Boston Beer.
Source Fool.com
