Brick-and-Mortar Retailers Finally Have Amazon in Their Sights
Retailers that limit themselves to selling online are not only limiting their opportunities for growth, but may be spending more than they can afford to acquire new customers.
That was the theme echoed repeatedly at this year's National Retail Federation expo, anyway. Most industry veterans and leaders at the event say the online marketplace has become so crowded, and so expensive to operate within, that brick-and-mortar stores have become a more cost-effective means of customer acquisition. The trick? Stores can't just be what they were in the 1990s and early 2000s -- a sea of lifeless racks and shelves.
It's an epiphany that some say could spell trouble for e-commerce giant Amazon.com (NASDAQ: AMZN) and its smaller rivals, though major online advertising platforms like Facebook are also on the wrong side of the shift.
Source Fool.com
