Buffalo Wild Wings' Risky New Promo Is Working Perfectly
If you've visited your local Buffalo Wild Wings (NASDAQ: BWLD) in recent weeks, you may have noticed that one of its primary promotions has changed. Rather than offering half-priced traditional wings every Tuesday -- a massively popular deal that the chain only just launched around this time last year -- B-Dubs pivoted the promotion to feature its boneless wings instead.
That might seem like a relatively benign change. But Buffalo Wild Wings took a fair amount of risk with its abrupt rollout over the past quarter, all with the aim of reducing costs as the price of traditional wings remains stubbornly high.
Thankfully, according to a recent Securities and Exchange Commission filing from the company, the new promo is proving even more effective than Buffalo Wild Wings had hoped.
Source: Fool.com
