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Buy This Undervalued Stock Before Everyone Else Does


There are the wildly popular stocks that everyone talks about, and then there are the off-the-radar ones that don't engender too much discussion. The latter group isn't necessarily comprised of newer stocks or bad choices, but for some reason they just don't pick up talkative fans.

Sometimes you can find amazing deals that the investment community hasn't picked up on yet. Consider home furnishings group Williams-Sonoma (NYSE: WSM).

Williams-Sonoma sells high-end housewares under its own name as well as brand names Pottery Barn, West Elm, and some smaller labels. This industry performed well while people stayed home due to the coronavirus pandemic and focused on home improvement. The luxury market is also more resilient to macroeconomic challenges than the general industry, since these shoppers have more spending power. That's helped Williams-Sonoma continue to demonstrate growth despite inflation and rising costs.

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Source Fool.com

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