Can Coca-Cola With Coffee Save the Fading Pop Star?
If you find yourself flipping from Coca-Cola (NYSE: KO) soft drinks to brewed coffee as your caffeinated fixes, good news: In a few months, you may not have to choose. The world's largest beverage company is introducing Coca-Cola With Coffee in the thirsty U.S. market come January, giving drinkers the ability to sip both drinks out of the same can.
The new product will feature Coca-Cola's namesake pop blended with brewed Brazilian coffee. The offering will come in three flavors: caramel, dark blend, and vanilla. They will be packaged in the same svelte yet tall cans it's been using to market some of its millennial-targeting cola beverages.
Coca-Cola turned to its email distribution list on Tuesday night, inviting fans to sign up for a new mailing list to be notified when the new beverage it's billing as a "delicious afternoon pick-me-up" hits stores. Given its sluggish sales in recent years, Coca-Cola's stock could use a delicious afternoon pick-me-up, too.
Source Fool.com
