Can Etsy Keep Up the Growth?
Etsy (NASDAQ: ETSY) was still feeling growing pains as it established itself in its niche pre-pandemic. COVID-19, which has devastated many companies, was a real test of Etsy's maturity and ability, and the company passed with flying colors. Now that it's in the limelight, is there more room to expand?
Etsy is an online marketplace for handmade and vintage items. If that sounds like too narrow a focus, you should check it out. Aside from the thousands of niche products, it features everyday items like pillows, paintings, clothing, and glassware. The company has even developed partnerships with influencers and designers to create exclusive collections, and customers can get one-of-a-kind (or at least one-of-a-few) creations they won't find anywhere else. The website itself has a contemporary design and is easy to navigate. In other words, it's what works in today's digital markets.
Etsy struggled for many years to find its spot in the global marketplace, but when Josh Silverman took over as CEO in 2017, he improved many of the site's features. This, along with a larger and more streamlined marketing campaign, helped tighten up operations and increase sales.
Source Fool.com
