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Can Glu Mobile Stock Keep Going After Last Week's 15% Pop?


Can Glu Mobile Stock Keep Going After Last Week's 15% Pop?

Taylor Swift sings about shaking off haters, and that seems to be what Glu Mobile (NASDAQ: GLUU) is doing these days. The publisher of mobile games moved 15.2% higher last week, finding its groove after Swift put out a short promotional video on Wednesday promoting the upcoming release of her Glu-fueled app. An analyst upgrade followed.

Mike Hickey at Benchmark is boosting his rating on the stock from "hold" to "buy." Hickey thinks Glu Mobile's turnaround is legit. He's also cautiously optimistic about the upcoming rollout of The Swift Life, Swift's app that is slated to come out later this year. He's setting a $6 price target on the shares, implying 39% of upside even after last week's rally. 

Image source: Glu Mobile.

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Source: Fool.com

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