Can Hulu Maintain Its Connected-TV Advertising Dominance
Connected-TV advertising is one of the fastest-growing segments of digital advertising in the industry. U.S. marketers will double their spending from 2021 by 2024, according to analysts at eMarketer, reaching $29.5 billion in ad spend that year.
Hulu, the Walt Disney (NYSE: DIS)-controlled streaming service, is the dominant force in connected-TV advertising. It brought in $2.1 billion over the past 12 months, according to data from Kantar. eMarketer thinks that number's even higher, expecting it to generate $3.1 billion this year. Based on Disney's reported average revenue per user, the number appears closer to eMarketer's estimate.
But as ad-supported video on demand (AVOD) increases in popularity and media companies create more options, can Hulu maintain its share of the fast-growing market?
Source Fool.com
