Can Pandora Media Help Drive Foot Traffic Back to Stores?
Everyone knows that brick-and-mortar retailers are suffering -- foot traffic has slowed as more shoppers move their spending online. If Pandora Media (NYSE: P) can show advertisers that ads on its service generate higher in-store sales, that could be a huge boon for its ad revenue.
As it turns out, a recent partnership with Foursquare is the company's latest attempt to prove that advertising on Pandora works.
Pandora is in the process of revising its business strategy due to a recent investment from Sirius XM Holdings. Sirius management wants Pandora to go back to its roots and focus on building its ad-supported service that touts over 80 million active listeners as of the latest quarter.
Source: Fool.com
