Can Polaris Hitch a Ride With Higher Snowmobile Sales in Q4?
Polaris Industries (NYSE: PII) is apparently listening to what the market is saying. Earlier this month, it introduced a lineup of 2020 models of RZR side-by-sides and Sportsman ATVs, with the latter being discounted.
While consumers have shown a mixed attitude toward paying premium prices for many recreational vehicles and are beginning to gravitate to lower-cost models, Polaris was still able to see sales rise last quarter on the back of a 7% increase in selling prices. It has been a market leader in off-road vehicles for years, and if it applies the same strategic vision to its other powersports vehicle segments, it may see momentum accelerate.
Polaris will be reporting fourth-quarter and full-year earnings on Tuesday, and while the new products won't affect its results, let's see if the company applied any of these lessons earlier.
Source Fool.com
