Can Spotify Become the Next Google?
Alphabet (NASDAQ: GOOGL) (NASDAQ: GOOG), the parent company of the search giant Google, has delivered remarkable financial results over the last two decades and today sits at a market cap of roughly $1.9 trillion. While there are certainly a number of factors that have helped Alphabet reach this rare size, the company's general recipe for success has consisted of pairing eyeballs with unique targeting capabilities for advertisers.
Though Spotify (NYSE: SPOT) is only a fraction of Alphabet's size, the audio-streaming giant is trying to replicate that same model, only for ears instead of eyes. Let's see whether or not the strategy can pay off.
Image source: Getty Images.
Source Fool.com
