Can T-Mobile Take Sprint From Worst to First?
During T-Mobile's (NASDAQ: TMUS) fourth-quarter earnings call earlier this month, CEO Mike Sievert said the company's branded postpaid phone churn was the lowest in the industry. Both Verizon (NYSE: VZ) and AT&T (NYSE: T) saw just 0.76% of their postpaid phone consumer customers switch providers in the fourth quarter.
Sievert didn't break out the specific figure for T-Mobile-branded postpaid consumer phone churn, but total churn across its subscriber base (Sprint and T-Mobile) came in at 1.03%. "T-Mobile went from worst to first on churn with our winning formula," he said. "And here's the point. We know how to apply that same formula to our much higher churning Sprint-branded customers."
T-Mobile is only in the early stages of transitioning legacy Sprint customers into T-Mobile customers. There are a lot of technical hurdles to overcome, and then there are some things that it will simply take time to roll out to the 26 million wireless customers it gained via the merger.
Source Fool.com
