Can Victoria's Secret Rekindle Its Past Success?
Ahead of its second ever earnings season as a stand-alone company, Victoria's Secret (NYSE: VSCO) is a name to watch. The company, which retains its spot as the No. 1 women's underwear brand by market share in America, has an opportunity to show investors whether or not it has strong potential for future growth.
Image source: Getty Images.
Victoria's Secret is a giant in its product category, but one whose reputation has been battered by changing social attitudes and company scandals. Earlier this year, Victoria's Secret retired its iconic "Angels" branding, represented by a group of spokesmodels with a highly exclusive and traditionally feminine image. Victoria's Secret's new brand ambassadors, the VS Collective, are made up of activists such as Megan Rapinoe, a soccer star known for her advocacy of pay equality and LGBTQ rights.
Source Fool.com
